INTRO

EXPERIENCE

CURRENT VENTURE

MBA

VIDEOS

CONTACT

EXPERIENCE

Strategic management consultant with extensive marketing and project management experience seeking an opportunity to leverage my analytical abilities and customer-centric perspective to deliver high-impact solutions. With deep experience leading multi-cultural, cross-functional teams, I offer the ability to foster an environment that brings out the best efforts of my teams, resulting in a proven track-record of success .

INDEPENDENT MANAGEMENT CONSULTANT   
Olive Grove Consulting
(2013-Current)
  • Led a team of six consultants to design and execute a research initiative to determine which Professional Development services Olive Grove should bring to market.

Il Tocco Salsa Start-up
(2013)
  • Designed primary market research and analyzed results in order to identify customer preferences and willingness-to-pay for product features. Analyzed data to determine price sensitivity by channel and identified the product mix and channel that would result in highest profit levels.

InternSource
(2012-2013)
  • Conducted primary and secondary market research and competitive analysis to identify white-space opportunity in the online job sourcing market.
  • Analyzed primary and secondary research data and developed a price-sensitivity model for transparency feature, resulting in ability to segment and target internship niche worth over $60M annually.
  • Worked with CFO to construct a financial model for digital business that projects a 12x ROI within 6 years.

Mobile Advertising Company
(2012)
  • Analyzed customer research and conducted competitive analysis in order to prioritize product development schedule resulting in additional revenues of $75M annually.
  • Led cross-functional team to generate a Go-to-Market strategy and corresponding financial modeling for mobile customer segmentation and re-targeting products.
  • Created and presented results of project to cross-functional executive team foster organizational buy-in.

Electronic Arts
(2011-2012)
  • Led cross-functional team that identified an insulated Brazilian market and developed Foreign Expansion Plan, including localization roadmap, financial model, and Go-to-Market strategy projected to drive $40M USD revenues in first 4 years.

Alternate Way Press
(2007-2008)
  • Worked with cross-functional team to ascertain the organizations core capabilities and developed consensus around an online distribution strategy.
  • Developed multi-channel SEM strategy resulting in $20 CPA for author acquisition with a projected LTV of $300.

YoNutz
(2006-2007)
  • Developed business plans for fast-food start-up based upon multiple business models, including brick-and-mortar, food-truck, and franchising.
  • Analyzed revenue and cost drivers and generated bottom-up pro forma financial forecasts.

FOUNDER/GM
Mindful Measures
(2008 – Current)
Online retailer providing B2B and B2C products and service in the personal development industry.
  • Developed and brought 12 products to market (nine still available through Amazon), which required market research and competitive analysis (to identify target segments and white space opportunity).
  • Developed defendable product positioning strategy - branding and multi-channel strategy, product lifecycle management, ecommerce, product design, packaging, pricing, and SEM strategies.
  • Managed social media and performance advertising campaign to launch brand and drive client acquisition to nearly 100,000 clients across 5 continents.
  • Created B2B partnering/co-branding channel to expand distribution 30%.
  • Leveraged cloud sales platform in order to maintain net working capital below 20% of gross sales.

BUSINESS DEVELOPMENT/MARKETING CONSULTANT
Intero Real Estate Services
(2002-2008)
Leading real estate brokerage firm, specializing in residential real estate sales.
  • Consulted on development of corporate market positioning and branding strategy of newly formed real estate brokerage firm, contributing to it capturing market-leader position.
  • Analyzed large sets of market data and generated compelling charts for trends and feature valuations.
  • Supported a top producing agent through the development and execution of outbound marketing and field marketing collateral and sales presentations (online marketing, direct mail, datasheets, video tours, and sales presentations) resulting in a CAGR of 27%.
  • Created sales materials, multi-media presentations, personal branding and integrated ad campaigns.
  • Executed direct email CRM campaigns across multiple customer segments to drive funnel progression.
  • Coached new and seasoned agents in various disciplines of business and marketing strategy which resulted in the Cupertino office in becoming #1 in sales throughout duration of tenure.
 
BUSINESS DEVELOPMENT/NEW AGENT TRAINING LEAD
Coldwell Banker
(2001-2002)
Real estate brokerage firm, specializing in residential real estate sales.
  • Led the sales and marketing training for 15 new agents.
  • Managed data migration, analysis and presented relevant market story to partners, colleagues and clients.
  • Generated PowerPoint decks and sales presentations that helped drive a closure rate of 50%.
  • Created multi-channel marketing campaign which included direct mail, email, tradeshows and promotional CD that attributed to quality positioning, resulting in 6.25% price premium.

BUSINESS DEVELOPMENT/MARKETING CONSULTANT
Century 21, RFP
(1999-2001)
Family-owned real estate franchise, specializing in residential real estate sales and mortgages.
  • Drove repositioning of franchise from price/cost to quality, resulting in a CAGR of 42% by pushing adoption of digital and mobile technologies and creating new go-to-market roadmap for agents.
  • Performed market analysis and generated segmentation and targeting strategy.
  • Developed field marketing materials (sales presentations, fliers) and conducted market data analysis (property comparisons, competitive pricing options).
  • Conducted personal branding campaign, data analysis, project management.

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